Last year, we were excited to discover Branch Basics, the female-founded cleaning supply company that makes a plant-and-mineral-based concentrate for cleaning pretty much every part of your house. We appreciated the BPA-free, reusable spray bottles and the biodegradable, non-harmful formula. Since then, we’ve had our eyes peeled for more of the same: cleaning products we can feel better about using in our homes. We’re happy to report that various companies are coming up with customizable, reusable solutions for cleaning, from kits to technical devices. Below, we’ve rounded up a selection of the new eco-friendly cleaning supplies that are making us feel better about our washing, countertop-wiping, mopping, and more.
Target’s new in-house household essentials brand, Everspring, is all about sustainability and straightforward comprehension. The packaging includes easy-to-understand ingredient lists so you know what’s in the product and what’s not, and the majority of the bottles are made of 50 percent or more recycled content. Everything is “Target Clean compliant”—formulated without certain chemicals often found in cleaning products, like phthalates and propylparaben. Plus, of course, the products just look nice.
The Everspring line features more than 70 items, including laundry detergent, soaps, paper towels, and candles, and nothing costs more than $12. New products will be added throughout the rest of the year, so you can expect to find seasonal, limited-time-only scents popping up.
Blueland, a new sustainable consumer products brand, has a goal to drastically reduce the need for single-use plastic. Its debut Clean Up Kit is comprised of its Forever Bottles (reusable bottles that are shatterproof, BPA-free, and designed to last forever) and Refill Tablets (which make cleaning solutions for multiple surfaces, glass and mirror, and bathroom messes). This innovative format makes the products much lighter, smaller, and easier to ship.
With refills for just $2 and a performance guarantee—while still being safe for kids, adults, and pets—these cleaning solutions have a lot going for them. Not to mention their great scents and transparent ingredient lists.
Zero Waste Cleaning Kit
Lauren Singer, the founder of Package Free Shop, a new Williamsburg, Brooklyn, store dedicated to zero-waste products, is known for being able to keep four years of trash in a single mason jar, so it makes sense to follow her lead. Among her selection of Zero Waste Kits is one dedicated to cleaning. The drawstring produce bag includes a plant-fiber dish brush, copper pot scrubbers, a spray bottle with five different cleaning solution recipes (the measurements are printed on the bottle), a cotton “unpaper” towel, and a mason jar soap dispenser. If there comes a time that you want to get rid of any of these items, the proper way to break down and recycle each is also thoroughly explained.
Don’t worry if you’re not near Williamsburg. Package Free ships everything, too—obviously plastic-free, in upcycled or 100 percent post-consumer boxes with paper wrapping and paper tape.
The newly launched Cleanyst is like a SodaStream for cleaning: Instead of flavored seltzer water, you get custom shampoo and detergent. The kitchen appliance allows you to mix and personalize a variety of cleaning and personal care products at home. Plus, it comes with reusable bottles and recyclable ingredient pouches to help minimize plastic waste and carbon emissions.
Available for presale via Kickstarter, the Cleanyst includes the countertop device, two to ten bottles for mixing and dispensing (the quantity depends on the kit you pick), and a selection of pouches containing concentrates made from naturally derived ingredients. You’ll be able to make four types of body care products (shampoo, conditioner, body wash, and hand soap) and six types of home care products (dish soap, laundry detergent, fabric softener, all-purpose cleaner, glass cleaner, and tub and tile cleaner); the company hopes to expand its offerings in the future.
Counter Culture Probiotic Cleaning Tonic
Counter Culture’s probiotic products harness the power of good bacteria to break down household dirt and grime. Michelle Perkins, the founder, sought out to remove all the toxic chemicals from her home when her three-year-old daughter managed to lock herself in the bathroom and got into the dangerous cleaners. She was found safe and sound, but the experience pushed Michelle to search for a way to clean her home without poisonous (and environment-damaging) ingredients. She teamed up with some scientists who had been doing work with bacteria and Counter Culture was born.
The Microbihome bundle includes an all-purpose cleaner, air-and-fabric freshener, and floor cleaner concentrate. All the products are completely safe, work great, and smell even better.